Friday, December 8

UberAir


Continual innovation is the gateway to long term business success and market leadership. When you can invent a category and then continually evolve it, then chances are you’ll be continually bringing value to both your customers and your stakeholders.

But you’ve got to think ahead...think ahead of what’s beyond possible in this very moment.

Where are you going to take your business and brand next?

Which is exactly what Uber is attempting to do with one of its recently announced aspirational innovations...UberAir. Think of it as an Uber ride in the sky, which is exactly what it is.

Sorta Jetson-like, and “closer than you think.”


But who better to bring it than Uber?

Also love the modern depiction of family...mom and dad. Thank you for that too.

What’s your experience? JIM

Thursday, December 7

GANT’S Couple Thinkers


The brand GANT has done a considerable amount of work as of late reinventing its being. Probably makes sense given the fact that it got its start in 1949 and a lot has changed since then.

“Never stop learning” is the brand’s motto, and I for one try to live that way too.

In an effort to keep us all on that learning curve, GANT launched a new content series on YouTube that tackles six different big-time topics for us to advance and learn from.

It’s called “Couple Thinkers” and although hosted by a married couple, each episode features a learning expert in the topic du jour like sustainability, space, and philosophy among others.

Very in keeping with where the brand wants to continue to go, and likely very in keeping with the consumer it attracts. Each episode is nearing over 1.5 million views so folks are paying attention.

Here’s episode one titled, “Can real food feed the world?” We also get to meet the very engaging hosts for the first time as well.


What do you think? What’s your experience? JIM

Wednesday, December 6

Six Seconds, Sixth Grade

I recently wrote an article for HuffPost about what's been happening with our collective marketing attention spans. The latest example being the NFL using six seconds television advertising for this football season. Six seconds for a tv commercial! That’s worse than 140 characters! Or is it?!?

Click here to give it a read, and let me know what you think. Perhaps there are some lessons learned for your brand?

What's your experience? JIM.

Sherpapa - A Brand for Dads


First of all, before I say anything...I just love the brand name: Sherpapa!

Matthew Morrison of GLEE fame recently had a baby, and he's self-admittedly labeled himself as a "present and protective" father. A Sherpapa! I love it. I would have characterized myself that way back in the day too. Well, actually, I would still characterize myself that way to this day even though my kids are in their twenties and starting careers of their own.


But Mr. Matthew is taking it a step further with a business proposition...gear for those fathers who consider themselves present and protective. A man after my own heart as this was something I would totally do if I didn't have a day job.

The brand is called Sherpapa, presumably for Sherpapas.
Sherpapa  
SHERPAPA 

1. A strong family leader; a protector of children's futures and their world.

2. A term of endearment for a beloved father or grandfather.


There’s something there for all the dads, from what might be considered a diaper bag to baby carriers. All in cool dad designs, at least to my eye. Pretty fabulous, and very dad like. Something I would have cherished when I was raising my kids as there really were very few if any brands recognizing a dad’s role in raising the kids. Back then, no one gave any acknowledge to us Sherpapas out there!

Thank you, Matthew, from one Sherpapa to another!

What’s your experience? JIM