Monday, February 20

President's Choice - Share a Meal

This piece of film comes from Canadian grocery retailer Loblaws for its private label brand, President's Choice. It's nothing short of fab. As a city dweller, I'd love to give this a try. But I don't think I'm brave enough.

Layered with insights about diversity and mixing cultures and getting to know your neighbors...and how sharing a meal can bring us all together. It's worth a social share for sure.

Let me know what you think...


What's your experience? JIM

Friday, February 17

Trump Gets a GQ Makeover


There are some things that are just so clever, you can't help but smile...regardless of your political views.

In comes GQ, the benchmark men's fashion "voice" with a makeover of our new President, Donald Trump. I think it's fair to say that he's not exactly a fashion icon, nor claims to be. But you'll see in this video how a few simple tweaks could put him on the road to a runway. Perhaps.

Great branding and great timing for an iconic brand. GQ that is.

Give a look for yourself...


Gotta say, even if Trump didn't learn anything from this, I certainly did!

What's your experience?  JIM

Wednesday, February 15

Target and The Grammy Awards - It Takes Two

If you missed The Grammy Awards the other night, there's a piece of advertising you shouldn't miss. It's actually more of a collaboration than just advertising, but then again that's the sign of the times when it comes to marketing.

I'll let the work speak for itself.

So fun and so on brand for all the brands involved. A bit infectious actually, as any piece of marketing - or collaboration - should be.

Did you see it on The Grammy Awards? What's your experience?  JIM

Lessons Learned from Tom Brady and Super Bowl LI

Super Bowl LI gave us the game of a lifetime this year...with some very interesting lessons to be learned along the way.

Something I wrote about for Entrepreneur.

Click here to give it a read.  

What's your experience? JIM