Friday, June 23

The Most Interesting Tequila?


We know him as "The Most Interesting Man in the World," the recently retired spokesperson for Dos Equis beer.


"I don't always drink beer, but when I do it's Dos Equis." Pretty legendary at this point.

Well now he's back...drinking...tequila. Astral Tequila to be specific.


Pretty interesting. Taking a page from Sprint, when their current and once iconic spokesperson Paul switched from Verizon.


I guess the question is if it's effective (and cool) to take another brand's spokesperson and make it your own?!? That, my friends, is in the eyes of the consumer.

So what's your take? What's your experience? JIM.

Thursday, June 22

Cheetos Online Museum

A student from my NYU class this week shared something very cool...The Cheetos Museum.


You gotta love the dinosaur on the home page.

It's an entire online gallery of all the interesting, funky, and random shapes that come out of a Cheetos bag. Consumers can upload their "finds" and become a part of the museum. Each submission gets a chance to win a big prize.


There are different galleries depending on the type of Cheetos...


...and there's even a gift shop!


The photos are hysterical! And of course the social engagement is off the charts!


Really smart marketing to engage your audience with a behavior that they're already doing...by just making it more fun and more shareable and more rewarding!

What's your experience? JIM

UPDATE: A friend just told me that this campaign won a Cannes Lion this year at the Cannes Lions Festival of Creativity! I can see why!

Wednesday, June 21

Ken Joins the Party


This is a perfect follow up to many a post that I've written about brand Barbie, including her take on diversity, body types, and fashion. The brand generates fanfare with every move.

Well now her boyfriend Ken is joining the party with an expanded line that shows much more diversity in terms of ethnic background, body types, and yes also fashion. Including a man bun.



There are now fifteen different adaptations of Ken including seven skin tones (with hair styles to boot), three body types (slim, broad, original), and styles that range from business casual to street
wise.


I've always been a big fan of the brand...and it's wonderful to see it expand its diversity voice to men too.

What's your experience? JIM

Seven Million Nutella Bottles ...

... not no two are alike!


What say what?!?

This is probably the coolest, most colorful, over-the-top packaging promotion ever...from Nutella.

I'll let the video speak for itself. Bravo!


Makes me want to buy several...which I'm sure is the point!

What's your experience? JIM