Thursday, November 20

A Meet-Up with NYC Dads Group

I had the immense pleasure of meeting up with the NYC Dads Group ... truly eye opening.

I expressed my feelings on Huffington Post.  Click here to give it a read.

All I'm going to say is that we've/I've come a long way!  What's your experience?  JIM

Tuesday, November 18


Now this is a brand experience!

This has to be, IMHO, one of the most inspiring pieces of sports film I have seen.

The sense of community, the feeling of commitment, the ownership of responsibility, and the not so subtle notion of giving back is nothing short of mesmerizing.

Proof that sports can build a community, and that one man can make a difference.

This puts sports marketing on an entirely different level for me.

Take a look at let me know ...

... what's your experience?  JIM

Monday, November 17

Data is Not an Insight

I have a little pet peeve when it comes to developing marketing programs.  It's been bugging me, so I decided to write about it for Entrepreneur.

Data is not an insight, nor is an insight a strategy.

Give a click here to give it a read.

Tell me, what's your experience?  JIM.

Thursday, November 13


Well the holiday season is upon us.  In case you wouldn't have known otherwise, the quick ramp up of holiday marketing certainly has certainly kicked in.

All the major retailers are picking up the pace, in anticipation of Black Friday.  Or in Walmart's case, the gradual spreading out of Black Friday.  They announced this week that their big deals won't be exclusive to that one day, but rather spread out over the week.  Good call.

So far my favorite campaign, and it is still early in the season, is the new #HolidayBuds effort from Budweiser.

They've launched a vintage wooden crates timed to the holiday season.  There are only 10,000 of them, so if you are lucky enough to be able to pick one up, the brand is encouraging you to snap a shot and post it on social media.  But of course.

The limited edition crates are just one decoration on this holiday campaign, as the brand is looking to reunite old friends to spend the holiday together.


Get it?  This kind of sentimentality is traditional for this brand, we've come to love and expect it.

A new video/advertising intros the concept with real folks looking to get reacquainted with their friends, encouraging others to do the same.  The brand will fund a number of "reunions" as part of the gig ... sure to generate lots of content that will bring holiday smiles to our faces.

This is the stuff of great holiday marketing.

What's your experience?  JIM