Friday, October 2

Lessons Learned

As a marketer, I've always loved the concept of "lessons learned." There's something refreshing about trying to understand what you've accomplished and why. And why not!

In my latest Entrepreneur article, I turn the concept of lessons learned toward balancing work and family.

Give it a read here if you'd like.

What's your experience?  JIM

Thursday, October 1

Coffee-Mate In The Buff

I'm writing this post today not because it's breakthrough marketing and not because it's breaking's just kinda fun. I'm a little tired today, and I just need a simple little smile to get my creative juices flowing. :)

To get some attention for it's coffee creamer Coffee-Mate Natural Bliss, Nestle decided to draw a little attention to the fact that the product is all natural. So it took over a coffee shop in New York and staffed it with baristas that were all in the buff. Body paint, actually, but nude otherwise. They also included some customers in the raw as well.

Has this kind of "sex sells" and "body art" been done before? Absolutely. But it's still fun watching people and it's still fun seeing the creativity in the artwork from a biker to a guy in a shirt and tie to the two baristas behind the bar.

The body art is really well done, no surprise there.

But what was even more interesting? Many of the New Yorkers were more surprised that the coffee was free that day than surprised that the folks were nude.

Gotta love New York. And for what it's worth, I've tried the product many times and it's quite good. Especially the vanilla. :)

What's your experience? JIM.

Wednesday, September 30

Doritos Rainbows

In a bold move of support for LGBT youth, Doritos released a rainbow-colored version of its cool ranch flavor...Doritos Rainbows.

But there's a hitch because you can't get them on store shelves. You have to make a minimum $10 donation to "It Gets Better," an organization whose sole mission is to support gay, lesbian, and transgender youth.

The project has not been without controversy (click here), but then again I tried to buy a bag yesterday and they are all sold out (click here.)

Doritos isn't the first to display the rainbow flag in support of the community ...

... but it is the first, to my eye, to require a donation to a charity to receive an actual product ... a charity that is all about preventing teen suicide.

I'll buy a bag of chips for that. And I'll throw out a hashtag for that too #BoldAndBetter.

As for the politics of it all, I'll leave that aside.

As Doritos says, "There's Nothing Bolder Than Being Yourself."


What's your experience?  JIM

Monday, September 28

Keurig Kold

File this under "cool as all get out" innovation for the home.

This week Keurig and Coca-Cola announced a partnership called Keurig in-house soda machine that makes individual glasses of ice cold fountain soda.

In a variety of flavors and brands, including Coca-Cola.

Truth be told, there is nothing more refreshing than a fountain soda with a ton of ice IMHO. Cans and bottles just don't compare.

Delicious fountain soda!

The fact that this company took their technology and leadership in home coffee brewing and turned it into a "soda fountain" is sheer brilliance.

Paving the way for Coca-Cola's continual leadership as well.

I want one! I want one! I want one!

I hardly ever get this excited over a home appliance! What's your experience?  JIM