Saturday, February 28

Christopher Guest for Pet Smart

There was a little gem that snuck into the Oscars this year that I fear fell off of people's radar...but not mine!

I love mashups, and this one takes the cake.

Pet Smart unleashed the creative genius of Christopher Guest, of Best in Show fame, to create its new campaign. It's nothing short of brilliant, whether you are familiar with him or his infamous movie.

It's called "Partners in Pethood"and it shows how crazy us pet lovers are, and how we treat them like kids...maybe even better! :)

I'll say no more, and just let you soak it in....


You just gotta love it!

What's your experience? JIM.

Friday, February 27

2D SWOT Analysis

I've been writing a continuing series of articles at Entrepreneur about how to write an annual marketing plan.

This week is about the classic SWOT analysis...with a twist.

Click here to give it a read.

What's your experience? JIM.

Thursday, February 26

Dodge Wisdom

My daughter sent me a text the other day, asking if I'd seen the new commercial from Dodge that features the people over 100 years old. She's a senior at Penn State and I'm a lucky dad because she actually pays attention to what I do for a living!

"Yes," I replied, "it's from the Super Bowl." Truthfully, I had forgotten about it and never even covered it in any of my Super Bowl recaps. I guess it fell under the radar for me.

But not for her, and it took me a bit by surprise.

I would have assumed that the spot was attempting to reach an older demographic. Perhaps not centurions, but certainly the younger baby boomers and Gen Xers. I think I may have been wrong.

I think perhaps the spot was targeting Millennials. We know they respect those that came before them, and have a much smaller generation gap then those older. I've experienced that myself with my two millennial children.

Perhaps the "wisdom" being extolled in the copy is for the newest generation to enter the workforce and hit the roads. Perhaps this was aimed at them.


100 years of #DodgeWisdom. Indeed.

What do you think? What's your experience? JIM.

Wednesday, February 25

Fashion Statements from the Oscars


Let's face it...the Oscars are just as much about the fashion as they are about the awards. Many a trend has been launched at the Oscars.

I'm not sure that there was much new this year, but there were certainly a few "looks" that got cemented into pop culture that I think we'll see for a few fashion seasons to come. And just a few weeks after Fashion Week here in NY, it's fun to see the looks in action.

Statement necklaces. This is not the first night we've seen big, chunky neck-wear...but Cate and Scarlet made wearing them a trend that will hang around.


Short hair. Thank you, Julie Andrews, for making short hair forever chic, inspiring those after you to model the look.


The red dress. The red carpet must have been seeing red this year...it was the color of the season. Very Hollywood.


The tuxedo. With multiple costume changes, Neil Patrick Harris ushered in the dual-color, dual-texture tuxedo. I went out and bought a pair of tuxedo pants myself after seeing his combinations.


No rocket surgery here. Just a solidification of what we've already been seeing. Conservative? Maybe. Wearable? Definitively.

What's your experience? JIM.