Sunday, January 25

Set Your Marketing Objectives

This week's installment about annual marketing planning over at Entrepreneur is all about setting objectives.  Sounds obvious, I know. Or is it?

Click here to give it a read.

What's your experience?  JIM.

Thursday, January 22

Carl's Jr. Super Bowl Drama

Ok, so this wasn't one of my Super Bowl predictions because, quite honestly, it's just too expected.

Carl's Jr. released its 2015 Super Bowl great hysteria. Social media lit up immediately, with negative commentary to the left and to the right.

If it takes shock value to win the Super Bowl advertising game, then Carl's Jr is off to a good start.

Now if you are going to argue that this is the brand's tradition, then I might be with you. We've seen this ad many many times before; there are no surprises here. The all natural messaging is nothing but ironic, I'll give them that. But otherwise, what's so special here?

I get it, it's the Super Bowl. 53% of the viewers are men, and I suppose there's still space for using sex to sell. It's basic targeting, that's all. But we've seen this before, so why all the interest and hype?

I'm looking forward to far more innovative creative on the big day.

What's your experience?  JIM.

Personal Technology in Meetings

I'm not afraid to say that I've already broken my New Year's Resolution this year. And I'm not afraid to learn from it. And you should know me well enough by now to know that I'm not afraid to write about it for Huffington Post.

Click here to give it a read.

What's your experience?  JIM.

Wednesday, January 21

Super Bowl's Band of Brands

The hype for all of the Super Bowl advertising is ramping $4.5million a spot these brands need to get all the action that they possibly can from the investment. It's big money for some of the biggest brands in the world.

Despite the steep price tag, a few of the smaller brands are proving that it's not just the big spenders that are getting all the action.

Newcastle Beer sure proved that last year with an online campaign showing what they would have done if they were advertising in the Super Bowl. I think the brand got just as much attention as the official sponsors!

This year, Newcastle is looking for a little teamwork, and in fact has declared that "marketing is a team sport."

While they can't run national advertising against NFL sponsor Budweiser, the brand is making some regional buys and is opening up its campaign to include partners. In an open call for teamwork, the brand has already gotten Armstrong Flooring, Beanitos, Sharper Image, and Boost Mobile to join. They're declaring their teamwork on Twitter, fueling their own awareness for their part in the big game, and well ahead of the game too.

They're calling it the "Band of Brands."

Clever. Yes, marketing is a team sport, but it's also a spectator sport and I love watching all of this activity.

What's your experience?  JIM.

PS - Join us for live tweets about the advertising during the big game at #SuperBowlExp