Thursday, August 25

Wearable Heartbeat Rings

There's been oh-so-much talk and buzz about wearable health technologies...from counting steps in exercise to monitoring sleep at night to checking your pulse for heart health. There are even wearables that help deal with pain. And oh-so-much more.

But here's a new wearable with an entire new health benefit...emotionally staying connected to the one you love.

The HB Ring.

Is it the first wearable with a truly emotional benefit that can also help your health and wellness?


The new HB Ring actually lets you feel the heartbeat of your partner/spouse/significant-other, assuming that you are both wearing the rings. Now I realize that you can send your heartbeat to another via the Apple watch, but these rings actually allow you to feel each others heartbeat in real time. Hence, the HB Ring. Hence, the true wearable innovation.

I'm not sure that this is for everyone, and in fact for me I think it would make me a bit paranoid TTYTT, but I can certainly see many a folk who would love it. As the brand says, the rings are for those who are really in love!

Really.

For me as a marketer, I just think it's cool to see wearable technologies take a completely emotional turn. And as a person, who's not into love?

What's your experience?  JIM.

Never The Crime, Always The Cover-Up

This whole issue with Ryan Lochte isn't new...and there's a lesson to be learned for marketers. Check out my post on Entrepreneur to see what I mean.

What's your experience? JIM

Tuesday, August 23

Tracey Norman for Clairol - Born Beautiful


File this under "stories that go down in history." All kinds of history.


Tracey Norman was/is the first black transgender model. She modeled for Clairol (as in the hair color brand) back in the day (as in the 1970's) and now she's back for Clairol Nice'n Easy again.

Hair and hair color is what helped Tracey create her look, and she's back to tell her evolving story on behalf of the brand, once again. Back then she had to hide the true identity of her gender, but not anymore. Not anymore!

The brand's packaging featuring Tracey from those early day says, "Born
Beautiful." Indeed...can't make this up!

History in the making...marketing history, fashion history, LGBT history, human history.


This makes me respect the brand on so many levels...Clairol is a true pioneer, making bold moves back then that it still sticks by today. Celebrating woman all along the way, all women all along the way.

This is called a brand that knows who it is and what it offers to its consumers. This is called a brand that both reflects and inspires our popular culture. This is a brand that deserves our support.

As a marketer I say, "Brilliant." As my daughter's father I say, "Way to go." And as human I say, "Thank you."

What's your experience? JIM.

Puma Suedes


I was on a New York subway the other morning and notice a transit campaign for a line of sneakers from Puma called Puma Suedes.

Suede. Smooth.

They had me at "suede." I used to love suede when I was younger. In fact when I think of Puma Sneakers, I think of suede, from back in the day.

What caught my attention more than anything else was the retro feel of the campaign, despite the fact that it features current style makers Kylie Jenner and the duo Rae Sremmurd. While they are all "in the day," they were able to pull off the "back-in-the-day" look. I'm not personal fans of the celebrities, but I do admire the look. They got my eye long enough to read more.



Totally makes me want a pair. In blue. And red. And black. What's your experience? JIM.